Affiliate Marketing Overview

Affiliate Marketing: Who and What to believe

The purpose of this blog is not to give you a list of names or products that I believe are trustworthy; but, to give you a clear understanding of the character traits and what you should be observing before you become an affiliate or purchase a product. Before I discuss this further, I will insert my disclaimer – “Not everything is for everyone and not everyone can do everything. What works for one person may or may not work for the next person. The key is not to give up but remain consistency.”

Before I discuss affiliate marketing: who and what to believe, let’s make sure you have a clear understanding of the definition of affiliate marketing. Affiliate marketing is a type of performance-based marketing in which a business rewards an affiliates for each visitor or customer that buys or invest in their affiliate’s product or program. These products or programs are usually tied to the affiliate’s personal link that captures every transactions.

Affiliate Marketing Overview

Affiliate Marketing: Who to Believe

You get an email or read a statement on social media’s platforms soliciting you to try this new product or program. It sounds very promising and you are ready to invest. Before you start giving the individual your credit/debit card number, really understand the track record of the person presenting the offer. If the person displays a clear understanding of the product or program and have presented results showing a positive outcome of others, than this may be someone you should consider. I say consider because you will never hear about any negativity results unless the product or program is completely bad. Regardless of how new the person is advertising the product anything that is open to the public has already been tried by individuals who are willing to give positive results. Keep this in mind whenever someone approaches you about a product or program.

The goal of a marketer (affiliate, network, online, etc.) is to help individuals succeed in their businesses. If the marketer is only out there to make the big bucks and do not care about the toes he/she steps on, most likely this person is not trustworthy and should not be entertained. Usually if you are in any marketing group you will see warning signs posted about these individuals that says “If this “person” approach you with about how he/she can help, do not do business with that person.” If people take the time to alert you to an issue several times, most likely it is true. Affiliate marketing: who and what to believe.

Affiliate Marketing: What to Believe

Now, if you are seriously considering investing in product or program, pay close attention to the actual offer. As I mentioned earlier, not everything is for everyone. That statement also applies here. You want to make sure you are getting what you paid for. So “what to believe” and “who to believe” intertwine together. Understand the track record and take the time to review the results. Do not purchase everything that enters your inbox; you like so many others will find yourself with a lot of educational materials and empty pockets.

If you’ve been in affiliate marketing for any length of time, you have heard this statement from leadership. Pick a niche and master it. If you are focusing on one niche, it will limit your future purchases and allow you to put more money in your pockets and not empty them. Look at your struggles and search for products that helps you in your struggles not hurt. I recommend not to always look for step-by-step training. You goal should be to build your skills and if you’re using step-by-step information it decreases your learning curve. I’ve found when I learn something vs remember it, I maintain it longer and able teach others without going back to the step-by-step training.

In conclusion, whatever you decide to do and the decision is up to you. Regardless, understand I am here to help you. When you are contemplating on who and what you should believe, never be in a hurry to purchase an item or team up with anyone. Always weigh the odds and see if it or they will hurt or enhance your business. Too many new entrepreneurs have been burned and gave up because they thought the next best thing was the next best thing for them. Don’t let this be you.

About the author

Priscilla Fauntleroy

My name is Priscilla M. Fauntleroy, I am an affiliate marketer and work with two different network programs. Visit Fauntleroy Marketing Strategy at and learn more about what I do. You can also reach out to me at pfauntleroy{@}

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.