Reporting is part of Business intelligence (BI) – the transformation of raw data into meaningful and useful information for business analysis purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new strategic business opportunities. BI allows for the easy interpretation of volumes of data. Identifying new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.
(Quote & Read more at: http://en.wikipedia.org/wiki/Business_intelligence)